Bühler are a swiss engineering company with a global presence. They create Queen's award winning technologies for the food, car and advanced material industries. It is estimated that 80% of the worlds rice production will have been through an optical sorting machine created by Bühler.
We were originally approached by Bühler's London group to assist in the design of a touch screen interface that would be the main control for one of their flagship machines. These machines can process tonnes of rice an hour, sending bad rice one way and good rice the other. The interface would have to present the information with immediate clarity in a way that was easy to navigate and use in a factory environment. We worked directly with the software and mechanical engineers at Bühler defining the user experience and finally rolling out the visual style. This interface can now be seen controlling machines in mills across the world.
AnywarePro is a mobile and desktop app that allows Bühler's clients to access the controls and data for their sorting machines from anywhere in the world.
We were heavily involved in the design of the app from initial sketch work, UX prototyping and finally creating the finished visual language and branding. We also produced an animated video to be used at trade fairs to help market the product.
TotalSense was produced as part of Bühler's ongoing commitment to digital technologies.
In simple terms, rice producers can send photos of their rice samples (via the little photo booth below) to Buhler where they are analyzed by some clever algorithms which send back advice on how they should be setting up their sorting machines. Seriously clever stuff.
We assisted them in the product design of the photo box, all design and UX work for the phone app and also the video and mural for the marketing collateral.
RICESORT MOBILE GAME
As part of a fun way to advertise their sorting machines Bühler produced this phone app.
We created all the visual design elements.
INTERIOR WINDOW MURAL
When Bühler Group recently refurbished their Gallions Reach HQ in London we were asked to design a mural to represent Buhler's commitment to digital technologies. The result was this circuitry graphic that spans a five metre long glass wall on the outside of their electronics lab.